DIR. OF WELFARE MKTG DEP. (DOWEL)
Key topics covered 1
1. What Is Sociology?
- Sociology is the study of human society, social behavior, and interactions.
- It involves studying institutions, social structures, and cultural norms to understand how people relate and organize.
2. Research Methods in Sociology
- Survey Research: Uses questionnaires to gather data (cross-sectional and longitudinal).
- Experiments: Establish cause-effect relationships under controlled settings.
- Participant Observation: Researcher joins the group studied.
- Content Analysis: Analyzing media/text content to find themes.
- Secondary Analysis: Reusing existing data collected by others.
- Good research must use random, representative samples, and questions must be valid and reliable.
3. Culture
- Culture includes symbols, values, norms, and material artifacts shared by a group.
- Norms guide behavior; folkways are mild norms, mores are strong norms.
- Language is essential to communication and shapes thought (Sapir-Whorf Hypothesis).
4. Socialization
- Socialization is how individuals learn and internalize cultural norms.
- Feral children lack proper socialization, showing its importance.
- Concepts like Looking Glass Self (Cooley) and Role of Play (Mead) explain how self-concept forms.
5. Social Structures and Institutions
- Institutions (family, religion, education, economy, and government) provide order.
- Each institution fulfills basic societal needs.
6. Gender and Socialization
- Gender roles are socially constructed.
- Traditional roles are being challenged by growing support for gender equality.
- Gender attitudes are assessed using surveys with Likert-type questions.
7. Race and Ethnicity
- Race is a social construct with little biological basis.
- Ethnicity refers to shared cultural heritage.
- Prejudice is an attitude; discrimination is behavior.
- Stereotypes are oversimplified generalizations.
8. Social Class and Inequality
- Stratification exists in all societies (wealth, power, prestige).
- Social mobility refers to movement within the stratification system.
9. Economy and Work
- Capitalism: private ownership and free markets.
- Socialism: government control of production.
- Tertiary sector (services) dominates modern economies.
10. Family and Marriage
- Marriage involves negotiation and adjustment.
- Long-term marital success is linked to friendship and mutual support.
11. Mass Media and Technology
- Mass media is a key agent of socialization.
- It influences behavior, shapes beliefs, and transmits culture.

MORE ON THE KEY TOPICS
Key Topics Covered 2
1. Introduction to Sociology
- Definition and origin of sociology.
- Founding figures: Auguste Comte, Karl Marx, Emile Durkheim, Max Weber.
- Industrial Revolution’s impact on society.
2. Sociological Imagination
- Concept by C. Wright Mills.
- Distinction between personal troubles and public issues.
- Understanding how larger social forces shape personal experiences.
3. Social Theories
- Functionalism – society as a system of interrelated parts.
- Conflict Theory – power struggles between social groups.
- Symbolic Interactionism – meaning-making through daily interactions.
- Social Exchange Theory – cost-benefit analysis in social relationships.
4. Scientific Sociology
- Importance of objectivity, research methods.
- Types of research: surveys, observation, experiments, content analysis.
- Concepts: variables, samples, reliability, and validity.
5. Culture
- Components: symbols, language, values, norms, material culture.
- Cultural universals and diversity.
- Subcultures and countercultures.
6. Socialization
- Life-long process of learning societal norms.
- Agents: family, peers, school, media.
- Theories by Cooley (Looking Glass Self) and Mead (Role Taking).
7. Social Structure and Groups
- Status, roles, groups (primary/secondary), institutions.
- Social networks and organization.
8. Deviance and Crime
- Definitions and social construction of deviance.
- Theories: Strain, Labeling, Control.
- Crime types and criminal justice system.
9. Social Stratification
- Layers of inequality: class, status, power.
- Systems: caste vs. class.
- Social mobility and poverty.
10. Gender and Sex
- Difference between sex and gender.
- Gender roles, stereotypes, and inequality.
- Feminist perspectives.
11. Race and Ethnicity
- Social construction of race.
- Prejudice, discrimination, and institutional racism.
- Minority-majority dynamics.
12. Aging and the Life Course
- Aging process, life expectancy, generational shifts.
- Issues: retirement, elder care, ageism.
13. Family
- Types and structures of families.
- Trends: marriage, divorce, cohabitation.
- Functions and challenges of families.
14. Education
- Role of education in society.
- Hidden curriculum, tracking, inequality in education.
15. Religion
- Sociological perspectives: Durkheim, Marx, Weber.
- Functions and types of religious organization.
16. Mass Media
- Role of media in shaping public opinion and behavior.
- Media as a socializing agent.
- Effects of technology.
17. Population and Demography
- Demographic processes: birth, death, migration.
- Population growth and Malthusian theory.
18. Urbanization
- Growth of cities and urban problems.
- Suburbanization, gentrification.
19. Collective Behavior and Social Movements
- Crowds, riots, fads, fashions.
- Stages and types of social movements.
20. Rape and Sexual Assault (Special Topic)
- Myths vs. facts about rape.
- Victimization and societal response.
- Legal and ethical concerns.
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DIR. OF WELFARE OF MKTG DEP. (DOWEL)

Nice one
Keep it up
Thanks a lot