DIR. OF WELFARE MKTG DEP. (DOWEL)

Key topics covered 1

1. What Is Sociology?

  • Sociology is the study of human society, social behavior, and interactions.
  • It involves studying institutions, social structures, and cultural norms to understand how people relate and organize.

2. Research Methods in Sociology

  • Survey Research: Uses questionnaires to gather data (cross-sectional and longitudinal).
  • Experiments: Establish cause-effect relationships under controlled settings.
  • Participant Observation: Researcher joins the group studied.
  • Content Analysis: Analyzing media/text content to find themes.
  • Secondary Analysis: Reusing existing data collected by others.
  • Good research must use random, representative samples, and questions must be valid and reliable.

3. Culture

  • Culture includes symbols, values, norms, and material artifacts shared by a group.
  • Norms guide behavior; folkways are mild norms, mores are strong norms.
  • Language is essential to communication and shapes thought (Sapir-Whorf Hypothesis).

4. Socialization

  • Socialization is how individuals learn and internalize cultural norms.
  • Feral children lack proper socialization, showing its importance.
  • Concepts like Looking Glass Self (Cooley) and Role of Play (Mead) explain how self-concept forms.

5. Social Structures and Institutions

  • Institutions (family, religion, education, economy, and government) provide order.
  • Each institution fulfills basic societal needs.

6. Gender and Socialization

  • Gender roles are socially constructed.
  • Traditional roles are being challenged by growing support for gender equality.
  • Gender attitudes are assessed using surveys with Likert-type questions.

7. Race and Ethnicity

  • Race is a social construct with little biological basis.
  • Ethnicity refers to shared cultural heritage.
  • Prejudice is an attitude; discrimination is behavior.
  • Stereotypes are oversimplified generalizations.

8. Social Class and Inequality

  • Stratification exists in all societies (wealth, power, prestige).
  • Social mobility refers to movement within the stratification system.

9. Economy and Work

  • Capitalism: private ownership and free markets.
  • Socialism: government control of production.
  • Tertiary sector (services) dominates modern economies.

10. Family and Marriage

  • Marriage involves negotiation and adjustment.
  • Long-term marital success is linked to friendship and mutual support.

11. Mass Media and Technology

  • Mass media is a key agent of socialization.
  • It influences behavior, shapes beliefs, and transmits culture.
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MORE ON THE KEY TOPICS

Key Topics Covered 2


1. Introduction to Sociology

  • Definition and origin of sociology.
  • Founding figures: Auguste Comte, Karl Marx, Emile Durkheim, Max Weber.
  • Industrial Revolution’s impact on society.

2. Sociological Imagination

  • Concept by C. Wright Mills.
  • Distinction between personal troubles and public issues.
  • Understanding how larger social forces shape personal experiences.

3. Social Theories

  • Functionalism – society as a system of interrelated parts.
  • Conflict Theory – power struggles between social groups.
  • Symbolic Interactionism – meaning-making through daily interactions.
  • Social Exchange Theory – cost-benefit analysis in social relationships.

4. Scientific Sociology

  • Importance of objectivity, research methods.
  • Types of research: surveys, observation, experiments, content analysis.
  • Concepts: variables, samples, reliability, and validity.

5. Culture

  • Components: symbols, language, values, norms, material culture.
  • Cultural universals and diversity.
  • Subcultures and countercultures.

6. Socialization

  • Life-long process of learning societal norms.
  • Agents: family, peers, school, media.
  • Theories by Cooley (Looking Glass Self) and Mead (Role Taking).

7. Social Structure and Groups

  • Status, roles, groups (primary/secondary), institutions.
  • Social networks and organization.

8. Deviance and Crime

  • Definitions and social construction of deviance.
  • Theories: Strain, Labeling, Control.
  • Crime types and criminal justice system.

9. Social Stratification

  • Layers of inequality: class, status, power.
  • Systems: caste vs. class.
  • Social mobility and poverty.

10. Gender and Sex

  • Difference between sex and gender.
  • Gender roles, stereotypes, and inequality.
  • Feminist perspectives.

11. Race and Ethnicity

  • Social construction of race.
  • Prejudice, discrimination, and institutional racism.
  • Minority-majority dynamics.

12. Aging and the Life Course

  • Aging process, life expectancy, generational shifts.
  • Issues: retirement, elder care, ageism.

13. Family

  • Types and structures of families.
  • Trends: marriage, divorce, cohabitation.
  • Functions and challenges of families.

14. Education

  • Role of education in society.
  • Hidden curriculum, tracking, inequality in education.

15. Religion

  • Sociological perspectives: Durkheim, Marx, Weber.
  • Functions and types of religious organization.

16. Mass Media

  • Role of media in shaping public opinion and behavior.
  • Media as a socializing agent.
  • Effects of technology.

17. Population and Demography

  • Demographic processes: birth, death, migration.
  • Population growth and Malthusian theory.

18. Urbanization

  • Growth of cities and urban problems.
  • Suburbanization, gentrification.

19. Collective Behavior and Social Movements

  • Crowds, riots, fads, fashions.
  • Stages and types of social movements.

20. Rape and Sexual Assault (Special Topic)

  • Myths vs. facts about rape.
  • Victimization and societal response.
  • Legal and ethical concerns.

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DIR. OF WELFARE OF MKTG DEP. (DOWEL)